Empowering Entrepreneurs to Secure Business Angel Funding
"Worth every penny!" - Biosirius Ltd
"Your feedback has been genuinely sharp and insightful" - Synctia Ltd
"Worth every penny!" - Biosirius Ltd
"Your feedback has been genuinely sharp and insightful" - Synctia Ltd

You don't know what you don't know about securing Angel investment. Which is fine. We do. Hello! I'm a Business Angel based in the south of England. I have also run and raised funds for my own businesses so understand both sides of the Founder-Investor fence.
We specialize in providing entrepreneurs like you with advice and guidance to en
You don't know what you don't know about securing Angel investment. Which is fine. We do. Hello! I'm a Business Angel based in the south of England. I have also run and raised funds for my own businesses so understand both sides of the Founder-Investor fence.
We specialize in providing entrepreneurs like you with advice and guidance to enhance your prospects of securing business angel funding. We review your investability, advise on how to position yourself, craft pitch decks, business plans, financial projections and data rooms with you, and offer pitch deck coaching to ensure you effectively present your case for funds.

It is not enough to pitch to investors on why they should invest in you. To effectively secure business angel funding, you need to view the situation from their perspective. What do they need? What could deter them from investing in you? What sets your business apart as the most attractive option among the various investment opportunities
It is not enough to pitch to investors on why they should invest in you. To effectively secure business angel funding, you need to view the situation from their perspective. What do they need? What could deter them from investing in you? What sets your business apart as the most attractive option among the various investment opportunities they are considering? How can you create an emotionally compelling case, alongside a crisp rational one?
While we utilize a proprietary AI tool to evaluate the strengths and weaknesses of your pitch, as well as the competitive landscape for business angel funding, we recognize that every client is unique. Thus, we steer clear of a one-size-fits-all template solution. Instead, we and our partners take a collaborative approach to consulting and fundraising to you as an individual.
You don't know what you don't know. Angels receive dozens of pitches each year, passing on most of them often on gut feelings. By collaborating with us, you’ll gain valuable advice and guidance to overcome that. We do not just align you with what business angel investors require but also identify and mitigate the things that could deter them from investing in you - and there are many!
Some 60% of new businesses fail within their first two years, and less than 10% of angel investments result in profitable returns. You're competing with other founders for our hard-earned (post-tax!) money. Business Angels are typically looking at seven areas to help them decide whether to invest in you. We will ensure that you pass each and everyone
To secure business angel funding, it’s crucial to present a compelling narrative filled with passion and conviction. You must clearly articulate who you are, what your product or service offers, and how you plan to grow, achieve profitability, and eventually exit. We will help you craft this narrative, underpinned by a strong strategy and solid numbers.
Every founder and every business is unique, and there are numerous paths to achieving success. We don’t believe in a one-size-fits-all approach. Instead, we will conduct a detailed review and revision of your business plan and assumptions, offering tailored guidance that meets your specific needs. This is not just about your pitch deck. This is about your supporting documents such as a robust business plan, financial projections, a one page teaser and a data room that showcases what business angels are looking for.
Andrew's main business - Electric Airwaves - specializes in training corporate executives from some of the world's largest companies to excel in media interviews and presentations. While you may have experience with presentations from your past business endeavours, our expert coaches will enable you to shine when the spotlight is on you and leaving a last impression to secure business angel funding.
We are not an FCA-regulated entity, so we cannot raise funds for you directly. However, as part of Fair Advisers Ltd (FRN 948164), which is duly licensed, I can provide valuable entrepreneur investment guidance, introduce you to potential investors, and act as an intermediary on your behalf.
First and foremost, business angel funding is all about investing in Founders. So the moment we meet you, we start assessing your credibility, your likeability and your integrity. I am looking for any potential red flags such as lack of realism, commitment, transparency, flexibility, dynamism, expertise, and a willingness to hear things that do not fit your own worldview.
I'm not interested in businesses that will trundle along. I want to invest in ones that once proven, offer explosive growth. Are you confident that you can withstand detailed scrutiny of your claims about the depth and readiness of the market, the state of the competition, the demand for your service or product and your go-to-market strategy?
While I don't expect your 3-5 year financial projections to turn out exactly as anticipated, I want to see that you have a disciplined approach to creating them. Are the numbers consistent? Have you carefully considered your costs? Have you requested the appropriate amount in your business angel funding? How will the funds raised specifically contribute to your growth trajectory? What supports your business valuation?
I'm a generalist rather than sector-specific investor. I tend to invest in things I understand and that already have some revenue. Other angels have other motivations - maybe supporting pre-revenue business, female or ethnic minority entrepreneurs or ideas for a social good. But if you don't want to be dismissed because of a gut-feeling that it isn't right for me, you need to get me hooked emotionally and rationally - show me that this is a game changing idea, solving a real problem for real people and there's money to be made.
The military is fond of saying that no plan survives first contact with the enemy. Founders like to tell me that they will be profitable within a couple of years. But I need to understand and judge how you will get to profitability. I will test in detail the assumptions underlying your timeframes, product or service availability, your business model, profitability, growth and exit. I will grill you about your priorities, objectives, metrics and accountabilities to understand how growth and profitability will actually happen.
What's In It For Me? Every founder says they will exit within five years. Rarely happens! Most Business Angels lose money on most of their investments. Out of every twenty we make, we can expect a quarter to fail, maybe one to exit really profitably and the rest to just trundle along going nowhere. I accept the risk and hope the successful one covers the rest. So while your valuation and growth plan need to be realistic and impressive, I need to believe you care about - and hear you communicate - how you are focused on making me a good return.

Andrew is a Business Angel and the founder of two businesses funded through debt and business angel funding. He possesses a deep understanding of the investor-entrepreneur ecosystem and empathizes with the challenges you face, making him an excellent resource for entrepreneur investment guidance. As a former government Special Adviser wit
Andrew is a Business Angel and the founder of two businesses funded through debt and business angel funding. He possesses a deep understanding of the investor-entrepreneur ecosystem and empathizes with the challenges you face, making him an excellent resource for entrepreneur investment guidance. As a former government Special Adviser with over 30 years of experience in PR and media, he has provided valuable advice to numerous CEOs and organizations on both messaging and delivery. With extensive knowledge across sectors such as Media, Utilities, Technology, Edtech, and FMCG, his insights are invaluable. His Angel investments span various industries, including medical devices, robotics, engineering, and even an art sales printing company.

Danielle, a qualified coach and expert in AI and technology, has held the role of Communications Director at prominent companies such as Google, LinkedIn, Vodafone, SAP, Zoe, and TikTok. She excels in helping individuals shine, whether it involves public speaking or improving written communication.

We collaborate with Eric, a private equity specialist who has an extensive career in the City of London, where he previously operated a venture capital firm dedicated to sustainable technology and cleantech companies. Since 2015, he has been providing entrepreneur investment guidance and mentoring over 30 early-stage businesses seeking bu
We collaborate with Eric, a private equity specialist who has an extensive career in the City of London, where he previously operated a venture capital firm dedicated to sustainable technology and cleantech companies. Since 2015, he has been providing entrepreneur investment guidance and mentoring over 30 early-stage businesses seeking business angel funding from various sources. Eric has also invested in numerous robotic and engineering technology firms and offers pitch deck coaching to assist start-ups in clearly articulating their vision. His firm, FairAdvisers Ltd, is regulated by the FCA.

As a member of the UK Business Angel Association, we co-founded the Angel Advisory Group (www.angeladvisorygroup.com). This group includes experienced entrepreneurs, investors, and advisors who offer essential entrepreneur investment guidance. We assist founders in securing business angel funding and support Angel clubs such as Anglia Capital Group, Dorset Business Angels, and SFC. When founders face challenges in obtaining investment during their pitch events, we provide pitch deck coaching to help them return even stronger.
